C A S E S T U D Y
Silicon Valley Cybersecurity Company
Transforming Paid Media Campaigns to accelerate quality B2B lead generation.
Background
Leading Silicon Valley’s cybersecurity company wanted to expand the B2B leads synergistically through demand generation with highly qualified inbound leads.
Problem Statement
To scale their cybersecurity B2B product sale, it was vital to couple the outbound and direct enterprise selling with inbound lead generation. The company had aggressive goals to build a robust sales pipeline.
Marketing Strategy
Sharpen the ICP and target markets. Dedicate significant resources for SMM, demand generation, and paid media marketing. Annual budget of $2M.
Key Outcome
We successfully enhanced its paid media campaigns through strategic planning and effective execution.
Our Contributions
We successfully enhanced its paid media campaigns through strategic planning and effective execution.
Retrospective
Sharpen the ICP and target markets. Dedicate significant resources for SMM, demand generation, and paid media marketing. Annual budget of $2M.